By Jason Genegabus

Alex Farnham video

Before the Internet became the go-to place for instantaneous information updates, concert posters and event fliers were the primary means of getting the word out in Clubland.

When MySpace.com blew up about five years ago, savvy promoters realized they could digitize those materials and post them online. No longer did people have to visit a record store or clothing shop to find out when their favorite band was coming to town.

As digital camcorders get smaller and cheaper, it looks like the new frontier is video. I first noticed the trend a few months ago, but it looks like 2009 is going to be the watershed year for this new promotional tactic.

“The Aesop Rock” (above) by Alex Farnham is the latest in a series of videos commissioned by BAMP Project to promote their upcoming concerts. A graduate of Hualalai Academy, he’s messed with movie-making since he was 12 years old.

Like Da Braddahs, or Bu La’ia for those old enough to remember him, Farnham is blessed with the ability to make others laugh out loud. He pokes fun at local stereotypes without going overboard, and he’s also able to slip in promotional copy points without coming across as pushy.

Another good example of where the future is for party promoters is this video for Soul Clap at thirtyninehotel. Not as big of a production as “The Aesop Rock,” but a good look nonetheless in this new world of posting to Facebook and re-tweeting on Twitter.

This entry was posted on Thursday, January 15th, 2009 at 1:30 pm and is filed under Nightlife, Outside The Club, Music, Clubs/Bars, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.